Hailey Furilla

Education

University of Massachusetts Amherst

College of Humanities and Fine Arts

Bachelor of Arts

• Cumulative GPA: 3.9; Deans List; Commonwealth Honors College
• Certificate in Professional Writing and Technical Communication
• Concentration in Creative Writing
• Minor in Latin

Relevant Coursework

Writing and Emerging Technologies

• Formatted a poetry chapbook for print and digital publication using Adobe InDesign

Introduction to Technical Writing

• Produced digital and physical copies of a manual that demonstrated how Computer Scientists can use Microsoft Word to write proofs

Experience

University of Massachusetts Press

Independent Marketing Specialist

• Optimized metadata for hundreds of titles by revising keywords, correcting formatting inconsistencies, and inputting missing information to improve searchability
• Provided images in our ebooks with alternative text to comply with WCAG and other accessibility standards

Digital Marketing Intern

• Composed press releases, book copy, interview questions, and blog posts that promoted the authors of our press to book vendors and customers alike
• Created comprehensive, successful social media campaigns that increased engagement across our social media platforms

Felix Creative

Freelance Medical Writer

• Authored blog posts, articles, and other stories detailing provider and patient experiences through partnerships with hospitals and healthcare institutions
• Maintained and structured a personal schedule to review materials, draft articles, and submit invoices for client assignments

The Massachusetts Daily Collegian

Columnist and Assistant Editor

• Revised and researched the credibility of pitched articles following AP Style guidelines
• Attended weekly meetings to keep track of scheduling and ensure timely revisions for the subsequent publication of articles written by Collegian staff

Jabberwocky (University of Massachusetts Amherst’s official literary journal)

Acquisitions Editor and Design and Layout Team Member

• Reviewed and curated a selection of fifteen poems from hundreds of submissions through weekly meetings and collaboration with fellow editors
• Organized materials and designed layouts for digital and physical publications of Jabberwocky

CVS Pharmacy

Customer Service Representative

• Assisted approximately 100 customers daily with transactions and photo orders
• Ensured a productive work environment by stocking shelves, facing items, distributing signage, and cleaning

Leadership

She's the First

President and Global Competency Chairwomen

• Coordinated fundraisers, managed meetings, distributed funds, and communicated with the main organization of She’s the First in order to fund the education of disadvantaged women in other countries

Skills

Proficient in Microsoft Office, Google Cloud Platform, Adobe Suite, Canva, Hootsuite, Airtable, Constant Contact, Firebrand, Wordpress, HTML, CSS, and Madcap Flare.